As I sit here reading about all the exciting developments coming out of NAB 2012, the one piece of ‘shock news’ that came out of left field, was the Blackmagic Cinema Camera. Blackmagic’s first camera from a company usually associated with post production hardware and software.
Am I alone in being unmoved by the sleek curves and integrated loveliness of this camera?
Sure, these things are, indeed, good. But there is so much missing from this camera.
- Lens options
- ND filters (remember the FS100, people?)
- XLR inputs
- Ergonomics (a handle?)
- A viewfinder
- Separate battery – integrated? Really Blackmagic?
- No overcrank
There’s the wonderful addition of DaVinci Resolve and Ultrascope, RAW recording in 2K onto SSD, fantastic post production workflow, but it’s not for me – not yet anyway.
If they add in the features above, then they’ll have a fantastic camera.
At the moment – it just isn’t exciting. It’s like a concept car that looks great at the motor exhibition, but no one has bothered to drive. It reminds me of the Aston Martin Lagonda. A car that really should have stayed on the drawing board.
What the shallow depth of field fraternity are asking for, seems elusive for most manufacturers it would appear. They seem to be circling around the golden egg of price versus features, but unable to find that killer mix of features and price.
I suspect it’s entirely achievable, but at the expensive of profit. Not a good business model…