Loving your Local
I live in Hull and near the University there is a great street called Newland Avenue. Local legend has it that you can buy anything on Newland Avenue. A bit like Harrods I suppose.
It’s an amazing community, full of friendly people who live together and shop together in a, I suppose, old fashioned style. They’re keen to protect what they have and the local church (Hull Community Church) has set up a brilliant initiative called Love Local. A scheme to encourage people to shop locally and this keeps the local commerce going and protects this special place. Like a loyalty discount scheme amongst all the shops, a directory and a cool web site.
Here’s a film I made about the Launch Day event